Media Analyst

South San Francisco, CA 94080

Posted: 06/25/2019 Employment Type: Contract Industry: Marketing Job Number: 6450

Our client is a leading biotechnology company that discovers, develops, manufactures and commercializes medicines to treat patients with serious or life-threatening medical conditions. They are among the world' s leading biotech companies, with multiple products on the market and a promising development pipeline.

 

Duties: 

DCX - Media Services Team – Media Analyst / Strategist

 

Job Description
  • The DCX (Digital Customer Experiences) Media Analyst leads the execution of operational reporting and analytics for paid digital media across Healthcare Professional (HCP) and Patients (DTP) customer types.
  • The Media Analyst sits on the DCX Media Services Team and interfaces broadly with the Product Marketing teams, other DCX teams, and media agency.
  • They work together to analyze media performance, and develop insights and recommendations for executional excellence and in-flight adjustments to promotional campaigns.
  • The Media Analyst must have strong analytical skills and in-depth functional and business knowledge to support these activities.
  •   The ability to work in a matrix organization while implementing this capability and the ability to analyze and distill business relevant data are required to be successful in this role.

 

Responsibilities
  • Media analytics support for priority brands: Monitor performance, analyze media data, and provide reporting and insights
  • A/B Testing: Review and improve upon test plans created by the media agency. Analyze test results and communicate to internal teams. Work with agency to manage test planning, execution, and implementation process.
  • Support MST Applied Analytics Manager (MST AAM with development and execution of MST Learning Agenda. Lead MST analytics and performance marketing training as needed.
  • Measurement oversight: Review media tactical plans and ensure that sound measurement is in place prior to the launch of marketing campaigns.
  • Ad-hoc analytics support: Provide analytics support as needed to MST AAM, including deep performance analysis
  • Ad-hoc reporting: Provide reporting support as needed to MST AAM


 

Skills:    

  • EXPERIENCE & EDUCATION (Basic Qualifications)
  • Strong familiarity with media measurement, KPIs and metrics, and how to monitor, derive insights, and report on key metrics.
  • Strong understanding of A/B testing, including the “dos and don’ts” of testing
  • 4+ years of experience as a digital/performance/growth marketer or marketing/media analyst
  • Strong organizational skills, with the ability to plan ahead, judge priorities, multitask and meet deadlines
  • Strong communicator: Able to take analysis/insights and communicate key findings or learnings in an easy to understand format -- ability to “tell a story” with data
  • Expertise with relevant analytics and media platforms: Adobe Analytics and Google Marketing Platform, particularly Search Ads 360, Campaign Manager, and Google Analytics 360.
  • Proficient with data segmentation and advanced analysis techniques
  • Versatile and comfortable juggling multiple projects with several moving parts at once
  • Self-starter and has excellent follow-through with proven ability to work independently in a dynamic, often ambiguous, highly-matrixed environment

 

EXPERIENCE & EDUCATION (Preferred Qualifications)

  • Advanced degree in a related field
  • Client Management / Agency Services
  • Strong understanding of digital technology, including cross-channel and cross-device attribution.
  • Deep knowledge of media landscape and continuously seeks to understand the current advancements of paid media channels and marketing
  • Familiarity with Scrum / Agile

 

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