Marketing Specialist

Belmont, CA 94002

Posted: 06/12/2019 Employment Type: Contract Industry: Marketing Job Number: 6371


This position requires a positive attitude, business, marketing and technical understanding, and project management skills to create, deliver, and optimize digital and other marketing solutions on various channels. Position manages the flow of information and communications, and disseminates according to plan and strategy. Performs a variety of specialized tasks related to digital and other marketing objectives.


  • Primary responsibility is to own the Promotional Content Approval Process, proactively managing deadlines, reviewers and stakeholders – daily
    • Leads content review and approval processes
    • Stays in the loop on upcoming functionality changes to the PCAP Software tool and communicates as appropriate
    • Trains new users and coordinates their onboarding
    • Creates best practices
    • Maintains legacy portals through sunsetting while also maintaining content on the Marketing Asset Portal
    • Acts as a resource to others to answer questions and source content where approprite
    • Fosters relationships with the team of reviewers to help ensure deadlines are met
  • Participates as a member of the Diagnostics Information Solutions Communications Team
  • Collaborates with DIS Team to collect and assimilate information on new product launches, press releases, newsletters, and other relevant communications
  • Manages the creation, development, and execution of Marketing Communciation materials (electronic and print) on-time, within budget, and in alignment with business objectives
  • Assists in roll-out of marketing programs to global affiliates
  • Maintains LCT intranet content, and jointly provides content for the Internet
  • Helps manage vendors to deliver quality products and tracks costs to a defined budget
  • Ensures vendors are compliant with all processes and procedures including legal, procurement and finance
  • Manages creation of affiliate-facing newsletters; technical contact for email creation and deployment
  • Assists and participates in the creation of product launch materials
  • Provides assistance with roll-out of marketing programs
  • Manages workload/projects with management coaching
  • May perform other duties and special projects or assigned




  • Able to learn new digital tools and technologies with ease
  • Proficient in MS Office (PowerPoint, Word, Excel), Adobe Creative Suite, and email automation tools/services
  • Experienced in planning and executing on social media channels including Twitter, Facebook, and LinkedIn
  • Detail-oriented; able to manage multiple priorities
  • Ability to work in a team environment
  • Ability to learn and follow processes and procedures necessary to develop, route and release controlled marketing collateral within a highly regulated industry
  • Strong interpersonal skills with ability to build quality relationships
  • Strong written and oral communication skills
  • Ability to work with minimal supervision in a fast-paced, entrepreneurial and dynamic environment
  • Ability to work in cross-functional teams and highly matrixed environments
  • Ability to follow Roche branding to ensure that marketing deliverables meet divisional and corporate brand standards and aligns with global brand objectives



  • Two years minimum, three years preferred, of successful, increasing responsibility in corporate marketing, promotional marketing communications, administrative and/or related business experience
  • At least one year of relevant experience in diagnostics, medical device or healthcare related industry strongly preferred



  • Up to 10%
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