International Product Manager

Pleasanton, CA 94588 | Contract

Post Date: 07/26/2018 Job ID: 4539 Industry: Market Communications

Our client develops, manufactures and supplies a wide array of innovative medical diagnostic products, services, tests, platforms and technologies.

 

Responsibilities:
  • Product Management
    • Participates actively in project team meetings leading up to launch of a new platform and product
    • Provides timely customer input to project team as needs or new questions arise
    • Translates key product decisions into customer and business / financial impact, culminating in thoughtful recommendations to project team and senior leadership
    • Synthesizes broad knowledge of both market and business operational factors to make effective decisions
  • Collaboration with global affiliates
    • Supervises the implementation of the global marketing strategy through the affiliate companies.
    • Maintains thorough knowledge of product / project status and provides high level support and guidance to the affiliate companies on product issues.
    • Lead communication on activities to affiliates.
  • Market Analysis / Competitive intelligence
    • Maintains up to date knowledge of the global market for the therapy area.
    • Identifies competitor activities and develops action to address them.
    • Defines, leads and oversees market research in alignment with strategic needs, including with external vendors.
  • Sales Messaging & Tools
    • Collaborates with medical and scientific affairs to translate clinical utility and key messaging in the market
    • Oversees the development of marketing tools and globally organized marketing activities in support of the product.
    • Leads printing and distribution of publications supporting the product key messages.
  • Launch Planning & Implementation
    • Manages branding and medical education agencies.
    • Develops training materials to enable an educated and prepared sales force.
    • Manages presence in major conferences and standalone meetings.

Ensures timely implementation of major studies and publications
  • Financial
    • Manages international marketing budget
    • Updates product sales forecasts and business model

 

Who you are

Education:

  • Bachelor’s degree in marketing or science, required.
  • Masters degree or MBA, preferred.

Experience:

  • Sales or marketing experience in the Microbiology segment OR functional experience within a Microbiology lab (lab technican, director, etc.)
  • Demonstrated experience launching new products in a large matrixed organization
  • Experience in product positioning messaging, and branding
  • Has worked with external agencies to implement market research, manage branding, and develop medical education / training tools
  • Has demonstrated experience of translating science into marketing messages
  • Comfort with sales forecasting and development of business cases
  • Ability to think strategically and be detail oriented at the same time
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