Digital Marketing Specialist

Pleasanton, CA 94588

Posted: 08/05/2019 Employment Type: Contract Industry: Marketing Job Number: 6638

Our client develops, manufactures and supplies a wide array of innovative medical diagnostic products, services, tests, platforms and technologies.

 

Duties:
  • Manages the landing pages process. This includes creating the landing pages by using marketing automation tools; managing the implementation of tactical tasks associated with personalized landing pages, lead capture forms, and advanced dynamic content in email campaigns and lead scoring rules.
  • Handles the tactical development and deployment of forms and landing pages tied to campaigns.
  • Owns and drives repeatable demand and nurturing programs to move prospects through the marketing and sales pipeline as well as drive user activity among those who using the company' s websites and e-commerce channels.
  • Proactively identify opportunities to leverage automation to improve marketing effectiveness, including audience segmentation, program and process optimization, reporting and analytics.
  • Evaluate and implement third-party solutions to meet the needs of the Global Marketing team’ s initiatives.
  • Analyze the multi-channel campaign outcomes, create reports and dashboards, and use performance data to drive recommendations for changing channel priorities and testing tactics.
  • Collaborates with others in marketing and sales to utilize the websites as a strategic demand generation tool, driving conversion from visitors to leads.
  • Evaluate and implement third-party solutions to meet the needs of the Global Marketing team’ s initiatives.
  • Report monthly project updates against identified project KPI and cost metrics and key learnings from Google Analytics and Site Catalyist in order to recommend improvements.

 

Skills:

  • Generation operational creation, tracking and execution in a B2B international technology company.
  • Hands on proven experience using marketing automation solutions (Eloqua and/or Marketo).
  • Strong understanding and execution skills of demand generation, lead lifecycle, lead nurturing and lead management.
  • Strong project management skills and ability to juggle multiple initiatives simultaneously.
  • History of being a hands-on, individual contributor.
  • Proven knowledge of key marketing principles and the creative development and execution process.
  • Process and task orientation with strong attention to details. Analytical skills with direct experience with Google Analytics/SiteCatalyst, spreadsheets, databases, or other similar systems.
  • Demonstrable business acumen, determination, self-starter and teamwork values.

 

Education:

  • BA/BS degree in Communications, Marketing, Advertising, or equivalent technical degree and/or a combination of education and related experience.
  • 3 - 5 years’ experience working on a variety of web marketing campaigns with strong emphasis on direct marketing and demand.
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