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Associate Digital Marketing Director - Media

Redwood City, CA 94065

Posted: 05/20/2026 Employment Type: Direct Hire Industry: Marketing Job Number: 12655 Pay Rate: $225k - $235k Remote Friendly: Onsite

Job Description

Our client provides new treatment options for cancer patients.


Summary:

The Associate Digital Marketing Director will be shaping the direction of the Company’s media channels and executing campaigns across all product indications. Reporting to the Director, Digital Marketing, this role will support the development of digital initiatives, connecting brand objectives to media solutions, and identifying opportunities to optimize and pilot innovative marketing tactics. This position involves planning and executing high-quality, timely, and impactful digital customer experiences through social and other innovative media platforms, working closely with promo marketing, legal, regulatory, BI, and technology/CSAO partners. A successful candidate will have broad experience across multiple aspects of media marketing, community, and platform management.

This role will also own creative brief development and business requirements gathering for external agencies and internal partners. The ideal candidate has a strong pharma marketing and digital background, with solid understanding of how to use technology and data to achieve brand objectives for a pharmaceutical product with multiple indications. 


Responsibilities:
  • Plan and execute non-personal promotional healthcare provider programs to drive sales and grow market share for the Company’s FDA-approved indications.
  • Develop and implement high-impact digital customer experiences through social media and other innovative platforms in collaboration with promo marketing, legal, regulatory, BI, and technology/CSAO partners.
  • Translate marketing messaging and strategy into integrated, multi-channel marketing tactics.
  • Manage agency partners to ensure high-quality strategy, content, and execution.
  • Guide the planning and execution of paid social media campaigns.
  • Lead the development of social-first and other creative content.
  • Develop and enforce best practices for media delivery.
  • Educate the organization on influencer engagement and activation for patient and customer benefit.
  • Utilize internal analytics and external data to support insights and business-focused recommendations.
  • Create and oversee project plans and ensure key milestones, dependencies, and timelines are communicated across stakeholders.
  • Identify process improvements and set standards for an excellent customer experience.
  • Develop A/B testing plans and content requirements for campaign optimization.
  • Seek opportunities to optimize, test, or advance new capabilities and share learnings across the organization.
  • Ensure successful alignment of digital programs to brand goals and regulatory compliance.
  • Lead the tactic submission for RAMP review and approval, coaching agencies on the process.
  • Collaborate with the data and analytics team on marketing data integrations and reporting dashboards.
  • Evaluate campaign effectiveness through measurement and KPI development to ensure positive ROI and brand objective achievement.
  • Provide expertise on digital best practices and use data-driven insights to continuously optimize the marketing plan.

Job Requirements

Education & Experience:

Education:
  • BS/BA degree in related discipline and 11 years of related experience; or MS/MBA degree in related discipline and 9 years of related experience; or Equivalent combination of education and experience.
Experience:
  • Broad experience across media marketing, with deep expertise in at least three of the following: Paid Social, Organic Social Media, Content Creation, Display Marketing, Custom Program initiation, and Platform Management (Sprinklr, Sprout Social etc.).
  • Extensive knowledge of pharmaceutical/biotech digital marketing; creative and insights-driven, adept at delivering ideas, content, and metrics.
  • Deep familiarity with paid media, including campaign buying and optimization.
  • Highly experienced with social media management platforms such as Sprinklr.
  • Solid understanding of digital marketing tech platforms and their value to cross-functional partners.
  • Proven ability to connect brand objectives with media solutions.
  • Exceptional agency management skills to drive projects forward and remove roadblocks.
  • Proficient in communicating business requirements to internal tech and external agency partners.
  • Strong organizational and time management skills; proven ability to manage and complete multiple priorities and projects effectively.
  • Demonstrated experience with data integration, analytics, and customer mastering.
  • Proven ability to build trusted relationships with cross-functional team members, demonstrating strong teamwork and collaboration skills.

Knowledge, Skills and Abilities:
  • Strong knowledge of social media regulations. Understanding of FDA regulations for pharmaceutical drug promotions, experience with RAMP review processes, and partnering with Regulatory and Legal teams.
  • Excellent communication skills, with the ability to effectively tell stories and establish collaborative relationships.
  • Self-starter with excellent interpersonal skills, decision-making, and problem-solving abilities.
  • Analytical mindset that enhances social media content development.
  • Fluency in media analytics across major platforms, with the ability to apply data and analysis to drive decision-making.
  • Strong planning, critical thinking, and problem-solving skills to meet goals within time and budget constraints.
  • Bias for action, a strong sense of immediacy, and drive to achieve objectives.

Meet Your Recruiter

Lexie Pierce
Senior Recruiter

As a Compass recruiter, Lexie brings in 15 years of experience in leadership and employee growth and development. She's incredibly passionate about helping candidates find and accept new opportunities, ultimately leading her to start her recruiting career in the life science industry. Her favorite part about connecting with Compass candidates and clients is witnessing the excitement the candidates exude and making an impact on their lives.

 

Outside of the office, Lexie enjoys going to the farmers' market on Saturdays with her son so she can find the best produce to use in her family dinners. She enjoys cooking, reading, knitting, restoring furniture, and spending time with her family and friends. Lexie is also passionate about supporting organizations that are looking to educate the community about Congenital Heart Defects (CHD).

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About Redwood City, CA

Ready to embark on an exciting career opportunity in the vibrant area around Redwood City, California? Nestled in the heart of Silicon Valley, this thriving region offers a perfect blend of innovation, growth, and charm. From the bustling tech scene to the serene beauty of Redwood City's parks, like Edgewood Park and Pulgas Ridge Preserve, there's something here for everyone. Immerse yourself in the local culture by visiting the Fox Theatre or exploring art galleries like The Art Center and Redwood City Art Kiosk. With a bustling food scene offering everything from trendy cafes to authentic Mexican cuisine, it's no wonder that Redwood City is a top choice for job seekers looking to thrive in a dynamic environment. Browse our job listings today and take the next step towards a fulfilling career in this captivating locale!